Logo Design for CCTV Documentary International Media Company

The company wanted to use the abbreviation, CDIMC, as the logo. In the previous logo, the viewers couldn't read the red "C" as a real letter "C" because it somehow displayed like a half-circle that surrounded the other letters. The design of "C" often confused the readers to identify the full abbreviation of this company as either CDIMC or DIMC.

Redesigning the "C" and keeping the red made it more clear and conspicuous to the readers. Applying new typography and shortening the tracking for characters also made this logo looked more compact. Making the "I" and a part of "M" red was to correspond to the design of "C" as well as to make the logo symmetric. The new logo had been adopted for permanent use by the company in June 2019.

 
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Used in Production

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